Her office staff of 52 people is 69 percent female. Maura Healey, the first woman to be elected governor in Massachusetts, is surrounding herself with more women than her predecessor. The existing Massachusetts Lottery website is a bit “cleaner and streamlined,” he said, and “if we do get the opportunity for an online lottery, I hope we’ll be able to keep it streamlined.” “I think if you look at other states, their sites are clearly working for the consumer but I consider them a little busy,” Bracken said. But it doesn’t mean Massachusetts needs to follow suit. If opening one of the other state lottery sites feels like a bombardment of colors and ads, well, that’s the point. If a player spent enough time and money on the online lottery, they may get something like a $5 voucher that can only be redeemed in a physical store, he said. The design of some online platforms can push players back to retail spaces, Bracken said. New Hampshire’s online lottery features prominent ads not only for its online offerings, but also sports betting sites like DraftKings. Online lotteries are going to be in conversation with physical stores, where some owners are already worried about the prospect of losing in-person players, and the rise of sports betting. Think crossword puzzles, bingo games, and coordinate targeting games like Battleship, but with money on the line. Sometimes, the disappointment.”Ī small number of e-Instants are “extended play” games, which are a bit more involved. “To me the scratch ticket is the anticipation,” he said, “more about the fun, the anticipation, the scratching. Rather than buy a $10 ticket and scratch away, an online player can churn through 100 of the 10-cent cards.īracken estimates between 83 and 95 percent of online lottery offerings are e-Instants across the states.Ī person can mime the scratch-off style by clicking on individual squares on a grid to reveal the number beneath it, or – to Bracken’s personal confusion – just opt to reveal the entire card with a quick click to see if there are any winnings. They can have the energy of a slot machine and they’re cheaper to play than a standard scratch ticket – as low as 10 cents– but make up for that in scale. These games roughly simulate the experience of scratch-off tickets, but retooled for the quick-hit style of an online platform.
The online experience of picking a few numbers is very similar to doing so in person, and those games really aren’t the draw, so to speak, of an online lottery.Įnter e-Instants. If a later drawing matches a certain amount of those numbers, the person wins something.
There isn’t too much variation in offerings between online state lotteries, Bracken said, and that’s because the online lottery is mainly a suite of draw games and “e-Instant” games coming from only a handful of vendors.ĭraw games, like MegaMillions and Powerball, involve the player picking a set of numbers. Massachusetts is making strides to join them with backing from the House of Representatives and the governor so far.
Seven US states allow an online lottery: Georgia, Illinois, Kentucky, Michigan, New Hampshire, New Jersey, and Pennsylvania.
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